San Diego Jewish Journal
In this cover story, CEO Michael Hopkins discusses the importance of launching the Center for Jewish Care when so many Jewish people in our community need critical support as a result of the pandemic. “For the longest time, people thought we only served the Jewish community and then it seemed in most recent history that we only serve everyone else but the Jewish community. With the introduction of the Center for Jewish Care with its own direct contact information, own brand, and its own dedicated staff, it’s not one population or the other. We serve the whole community and we serve the Jewish community. The Center for Jewish Care is our way of clearly communicating the importance of serving the Jewish community and how it is foundational to our purpose.”